You’ve set up your profile with a professional headshot. You’ve listed all relevant work experience, written an attention-grabbing headline, and your summary is the perfect combination of professionalism and personality. You might think that’s enough, but if you really want to stand out—that’s just the beginning.

Think of your LinkedIn profile as a recipe. You put in all the basic ingredients—now it’s time to add the spices and seasonings that give a dish its unique flavor.

Get Connected

Although technically a social media network, LinkedIn connections aren’t so much about collecting “friends” and “likes” as assembling a network of resources. Don’t just connect and leave. Interact with your connections—especially if they are in your chosen field or a field you are interested in pursuing. Join groups that are related to your field, and be an active participant in any group discussions. It’s a great way to show your knowledge and expertise.

Sell Yourself

Were you quoted in an article? Share it! Do you have a blog? Let your followers know by posting links to your recent posts. Is there a trending news topic that you can offer relevant insight or perspective on? Do it! Not only are you letting your followers see that you are an expert in your field, you are also demonstrating that you are keeping your profile up to date and active. This is important when potential employers are searching for qualified candidates. Don’t allow your profile to become stagnant. Keep your voice front and center and show that you have your finger on the pulse of your industry.

Ask Others to Sell You Too

Recommendations and endorsements are excellent ways to lend credibility to your profile—but understand the difference. Endorsements tend to be easier to obtain because others are simply a verification of your expertise in a selected field or fields by a third party. These are good to have, but a written letter of recommendation from someone you have worked for or done business with is a much more personal testament to your capabilities.

Return The Favor

If you want people to recommend and endorse you, make sure you do the same. Also don’t hesitate to share industry news from other sources and give shout outs when it makes sense. When others see you as a team player, they are more likely to share your achievements and posts too.

Creating a strong LinkedIn presence is key in attracting potential clients, employers, or employees. Work smarter, not harder, by letting it work for you.